Tag Archives: World Cup

Can Adidas and Nike bring a new added value for building sustainale communities?

Written by . Posted on June 16, 2010. Filed under Sustainable Communities. Tagged , , , , , . No comments.
adidasplusnike
As the World Cup rolled out last week, two major sports brands Adidas and Nike were showing off their muscles and bragging who is a global sales leader in football. While Adidas have the most of its shirts in the tournament (12 out of 32 teams) and the official ball, Nike predicts that its new [...]

Epic Victories. Updated “The world’s most powerful event”

Written by . Posted on May 20, 2010. Filed under Advertising. Tagged , , , , , . No comments.
nike_rooney
This is an update to yesterdays post. Nike & “Write the future” campaign shows how to play at the A-level league. It’s epic. It’s on insights. It’s powerful. The World Cup really is the most powerful event on earth.

The World’s Most Powerful Event. It’s On.

Written by . Posted on May 19, 2010. Filed under Advertising, Brand Experience. Tagged , , , , , , , , . No comments.
600px-Adidas_wawa_aba
World Cup is a fascinating and powerful event. First, probably this is the world’s only event where all human emotions are in one place. There is everything: love, hate, anger, peace, supremacy, democracy, sharing, jealousy, global friendship, nationalism, dedication, weakness, triumph, defeat, hope, disappointment, passion, fear, frustration, support and much more. These emotions are extremely [...]