Written by ruearchimede.
Posted on June 14, 2010.
Filed under Nation Branding.
Tagged Aerodium, brands, Iceland, Inspired by Iceland, KEA, Latvia, marketing, Nation Branding, New Zealand, Pass It On, Shanghai EXPO 2010, Technology of Happiness.
A concept of nation branding is relatively new. It says that a country’s reputation can be built and managed just like any other brand. In a nutshell, brands are built on a proposition, attributes and behavioural manners. The role of brands is to create a new meaning in products, experiences and services. The critics of [...]
What is at the core of a nation branding? Inspirations from New Zealand, Iceland and Latvia.