Tag Archives: reputation crisis

Notes from the conference. Rebranding Parex bank to Citadele.

Written by . Posted on May 28, 2011. Filed under Re-Branding. Tagged , , , , , , , , . No comments.
RaimondsBricis
Recently I was speaking at “Back in Focus” conference in Tallinn where I presented a case study of rebranding Parex bank to Citadele. (I wrote briefly on this back in August ‘10) Here is a top line summary of my presentation: Problem: Banks were a symbol of trust and credibility until Sep 15, 2008 when [...]