Tag Archives: rebranding

Notes from the conference. Rebranding Parex bank to Citadele.

Written by . Posted on May 28, 2011. Filed under Re-Branding. Tagged , , , , , , , , . No comments.
RaimondsBricis
Recently I was speaking at “Back in Focus” conference in Tallinn where I presented a case study of rebranding Parex bank to Citadele. (I wrote briefly on this back in August ‘10) Here is a top line summary of my presentation: Problem: Banks were a symbol of trust and credibility until Sep 15, 2008 when [...]

Europe: “Are you afraid of change?”

Written by . Posted on August 23, 2010. Filed under Communication, Europe, Re-Branding. Tagged , , , , , , . No comments.
BXLEU
After few weeks on a road return to Brussels initially seemed without much of change. But then one installation (pictured above) grabbed my attention. It is breaking well predictable and rigid status quo of a city that is struggling with its identity. One of the headlines is shouting “Are you afraid of change?” Apparently, this [...]

Brand Identities of the Future

Written by . Posted on August 20, 2010. Filed under Brand Identity, Re-Branding. Tagged , , , . No comments.
aol2
I wrote already about the AOL’s rebrand. In that blog entry I focused on a rebrand more as on business reengineering. Also, I briefly touched that AOL’s new identity was widely discussed and on many occasions seen as very controversial. Identity of any brand is just one element what drives brand equity, as it is [...]