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Recent Posts
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- Holidays = discovery
- Brand “Latvia” and its role in Europe
- Brands as infrastructure
- Simon Anholt challenges Europe to redefine its brand purpose
- Notes from the conference. Rebranding Parex bank to Citadele.
- A Chinese Tour Guide’s View on European Economy
- Convenient Hong Kong
- Sell me this car while I’m renting it
- Likeability.
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- A New Dimension to Marketing Bio-Farming
- Life is your stage. Perform.
- Winter Homework: Digital Country Marketing
- A Brand Value of an Individual Man
Tag Archives: Nation Branding
Simon Anholt challenges Europe to redefine its brand purpose
Simon Anholt, Policy & Brand Advisor, was a keynote speaker at the European Public Communications conference in Brussels, 19-20 Oct 2011. His speech was provocative and trended a buzz. Simon Anholt challenged the EU of developing a brand by redefining its lost purpose. Also, pointed that government officials should think and act more like brand [...]
Winter Homework: Digital Country Marketing
I visited Croatia this summer. Already before landing there I knew I would write this blog. There were couple of thoughts on country marketing that burst in my mind while I was planning the trip. Croatia is a very beautiful country. With no hesitation am enthusiastic to suggest planning one of your next holidays there. [...]
What is at the core of a nation branding? Inspirations from New Zealand, Iceland and Latvia.
A concept of nation branding is relatively new. It says that a country’s reputation can be built and managed just like any other brand. In a nutshell, brands are built on a proposition, attributes and behavioural manners. The role of brands is to create a new meaning in products, experiences and services. The critics of [...]
Brand “Latvia” and its role in Europe