Tag Archives: Nation Branding

Simon Anholt challenges Europe to redefine its brand purpose

Written by . Posted on October 20, 2011. Filed under Europe, Nation Branding. Tagged , , , , . No comments.
Simon Anholt in Chile
Simon Anholt, Policy & Brand Advisor, was a keynote speaker at the European Public Communications conference in Brussels, 19-20 Oct 2011. His speech was provocative and trended a buzz. Simon Anholt challenged the EU of developing a brand by redefining its lost purpose. Also, pointed that government officials should think and act more like brand [...]

Winter Homework: Digital Country Marketing

Written by . Posted on September 10, 2010. Filed under Nation Branding. Tagged , , , , , , . No comments.
Jadrolinija
I visited Croatia this summer. Already before landing there I knew I would write this blog. There were couple of thoughts on country marketing that burst in my mind while I was planning the trip. Croatia is a very beautiful country. With no hesitation am enthusiastic to suggest planning one of your next holidays there. [...]

What is at the core of a nation branding? Inspirations from New Zealand, Iceland and Latvia.

Written by . Posted on June 14, 2010. Filed under Nation Branding. Tagged , , , , , , , , , , , . 3 Comments.
LVExpo3
A concept of nation branding is relatively new. It says that a country’s reputation can be built and managed just like any other brand. In a nutshell, brands are built on a proposition, attributes and behavioural manners. The role of brands is to create a new meaning in products, experiences and services. The critics of [...]