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Recent Posts
- Brand “Latvia” and its role in Europe
- Brands as infrastructure
- Simon Anholt challenges Europe to redefine its brand purpose
- Notes from the conference. Rebranding Parex bank to Citadele.
- A Chinese Tour Guide’s View on European Economy
- Finnair’s untimely marketing stunts
- Convenient Hong Kong
- Sell me this car while I’m renting it
- Likeability.
- An Undeveloped Development Education in the Developed World
- A New Dimension to Marketing Bio-Farming
- Life is your stage. Perform.
- Winter Homework: Digital Country Marketing
- A Brand Value of an Individual Man
- Europe: “Are you afraid of change?”
Tag Archives: marketing
Brand Identities of the Future
I wrote already about the AOL’s rebrand. In that blog entry I focused on a rebrand more as on business reengineering. Also, I briefly touched that AOL’s new identity was widely discussed and on many occasions seen as very controversial. Identity of any brand is just one element what drives brand equity, as it is [...]
Citadele: Building a new bank and positive change
Citadele – a new banking brand based in Riga, Latvia – was launched on August 1, 2010 as the result of restructuring Parex bank – the good assets were split from the toxic assets. I was leading this re-branding strategy and identity project. In this blog post I am sharing a short background story [...]
Can Adidas and Nike bring a new added value for building sustainale communities?
As the World Cup rolled out last week, two major sports brands Adidas and Nike were showing off their muscles and bragging who is a global sales leader globally in football. While Adidas have the most of its shirts in the tournament (12 out of 32 teams) and the official ball, Nike predicts that its [...]
What is at the core of a nation branding? Inspirations from New Zealand, Iceland and Latvia.
A concept of nation branding is relatively new. It says that a country’s reputation can be built and managed just like any other brand. In a nutshell, brands are built on a proposition, attributes and behavioural manners. The role of brands is to create a new meaning in products, experiences and services. The critics of [...]
Epic Victories. Updated “The world’s most powerful event”
This is an update to yesterdays post. Nike & “Write the future” campaign shows how to play at the A-level league. It’s epic. It’s on insights. It’s powerful. The World Cup really is the most powerful event on earth.
The World’s Most Powerful Event. It’s On.
World Cup is a fascinating and powerful event. First, probably this is the world’s only event where all human emotions are in one place. There is everything: love, hate, anger, peace, supremacy, democracy, sharing, jealousy, global friendship, nationalism, dedication, weakness, triumph, defeat, hope, disappointment, passion, fear, frustration, support and much more. These emotions are extremely [...]
Brands On A Freeride / Toyota Sienna
This week’s title goes to Toyota Sienna. This is very refreshing and amazing stunt from a brand that usually is very predictable and well behaved. Enjoy!
Europe attempts to polish its faceless brand identity
On May 8 the key European institutions in Brussels were open to public. I took the opportunity to visit few office sites where various institutions, directorates and divisions were presenting themselves. The idea as such to connect with society is wonderful. However, its execution another year in a row showed that Europe is inefficient, complex [...]
Who is Lexus?
Finally. It has happened on Season 4, Issue 33. At last Lexus have decided to feature their story in “Monocle x brand” series – brand’s sponsored content at the premium savvy magazine Monocle targeted for global citizens. Seamless fusion of commercial content that fits naturally within a context of media usually is very rare. You [...]
Europe: “Are you afraid of change?”