- Brands – media platforms. A mapping tool.
- Holidays = discovery
- Brand “Latvia” and its role in Europe
- Brands as infrastructure
- Simon Anholt challenges Europe to redefine its brand purpose
- Notes from the conference. Rebranding Parex bank to Citadele.
- A Chinese Tour Guide’s View on European Economy
- Convenient Hong Kong
- Sell me this car while I’m renting it
- An Undeveloped Development Education in the Developed World
- A New Dimension to Marketing Bio-Farming
- Life is your stage. Perform.
- Winter Homework: Digital Country Marketing
- A Brand Value of an Individual Man
Tag Archives: marketing
Written by ruearchimede. Posted on November 13, 2011.
Havas Media have published their annual The Meaningful Brand Index (MBi) where one of their top featured findings says that most of the respondents would not care if 70% of the brands ceased overnight. I find it alarming. On a first glimpse and in the short run the response can be understandable. People may [...]
Written by ruearchimede. Posted on May 28, 2011.
Recently I was speaking at “Back in Focus” conference in Tallinn where I presented a case study of rebranding Parex bank to Citadele. (I wrote briefly on this back in August ‘10) Here is a top line summary of my presentation: Problem: Banks were a symbol of trust and credibility until Sep 15, 2008 when [...]
Written by ruearchimede. Posted on January 24, 2011.
I have recently returned from a short trip to Hong Kong. It’s a very special city to me. I have both – respect and thrill toward this Asian metropolis. I lived there and went to school. This was my second trip in many years since the graduation. Land in Hong Kong and you will not [...]
Written by ruearchimede. Posted on November 10, 2010.
Today I received a promotional email from a car rental company I used earlier this summer. The email did not earn my long attention. However, it reminded me of a thought that has been popping up my mind every time I rent a car. My question is: “Is there a way to re-design a car [...]
Written by ruearchimede. Posted on November 9, 2010.
The closing scene of The Social Network movie captures an importance of a brand’s perception and how communication impacts it. Mark Zuckerberg in the interview to The New Yorker have said that he is not planning to see the movie and responded, “I know the real story.” So, let’s assume the movie is a fiction. [...]
Written by ruearchimede. Posted on October 26, 2010.
Recently I have encountered three wonderful stories from the field of development. They tell us about a power of simple – meaningful innovations that are so essential in reaching Millennium Development Goals (MDGs). First. Melinda Gate’s speech at TEDxChange event in September 2010 is challenging non-profit organisations to learn from a business world how to achieve [...]
Written by ruearchimede. Posted on October 12, 2010.
To start with I am mainly a bio food buyer. Since I remember myself we always had an honest food at home. Tomatoes that smell like tomatoes. Cucumbers that is fresh and juicy. We also had a garden so I know how to take a good care of these plants. And so on. Of course, [...]
Written by ruearchimede. Posted on September 10, 2010.
I visited Croatia this summer. Already before landing there I knew I would write this blog. There were couple of thoughts on country marketing that burst in my mind while I was planning the trip. Croatia is a very beautiful country. With no hesitation am enthusiastic to suggest planning one of your next holidays there. [...]
Written by ruearchimede. Posted on September 8, 2010.
These two charts bellow have something in common. A brand value has a direct impact on a stock price. On August 6, 2010 Mark Hurd resigned his CEO position at Hewlett Packard. On September 6/7, 2010 news are out that Oracle appoints Mark Hurd as their new co-president. HP stock moves: Oracle stock moves:
Written by ruearchimede. Posted on August 23, 2010.
After few weeks on a road return to Brussels initially seemed without much of change. But then one installation (pictured above) grabbed my attention. It is breaking well predictable and rigid status quo of a city that is struggling with its identity. One of the headlines is shouting “Are you afraid of change?” Apparently, this [...]