Tag Archives: Latvia

Notes from the conference. Rebranding Parex bank to Citadele.

Written by . Posted on May 28, 2011. Filed under Re-Branding. Tagged , , , , , , , , . No comments.
RaimondsBricis
Recently I was speaking at “Back in Focus” conference in Tallinn where I presented a case study of rebranding Parex bank to Citadele. (I wrote briefly on this back in August ‘10) Here is a top line summary of my presentation: Problem: Banks were a symbol of trust and credibility until Sep 15, 2008 when [...]

Citadele: Building a new bank and positive change

Written by . Posted on August 9, 2010. Filed under Re-Branding. Tagged , , , , , , , , , . No comments.
CITADELE2
Citadele – a new banking brand based in Riga, Latvia – was launched on August 1, 2010 as the   result of restructuring Parex bank – the good assets were split from the toxic assets. I was leading this re-branding strategy and identity project. In this blog post I am sharing a short background story [...]

What is at the core of a nation branding? Inspirations from New Zealand, Iceland and Latvia.

Written by . Posted on June 14, 2010. Filed under Nation Branding. Tagged , , , , , , , , , , , . 3 Comments.
LVExpo3
A concept of nation branding is relatively new. It says that a country’s reputation can be built and managed just like any other brand. In a nutshell, brands are built on a proposition, attributes and behavioural manners. The role of brands is to create a new meaning in products, experiences and services. The critics of [...]