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Recent Posts
- Brands as infrastructure
- Simon Anholt challenges Europe to redefine its brand purpose
- Notes from the conference. Rebranding Parex bank to Citadele.
- A Chinese Tour Guide’s View on European Economy
- Finnair’s untimely marketing stunts
- Convenient Hong Kong
- Sell me this car while I’m renting it
- Likeability.
- An Undeveloped Development Education in the Developed World
- A New Dimension to Marketing Bio-Farming
- Life is your stage. Perform.
- Winter Homework: Digital Country Marketing
- A Brand Value of an Individual Man
- Tweets + Young in Politics
- Europe: “Are you afraid of change?”
Tag Archives: Latvia
Citadele: Building a new bank and positive change
Citadele – a new banking brand based in Riga, Latvia – was launched on August 1, 2010 as the result of restructuring Parex bank – the good assets were split from the toxic assets. I was leading this re-branding strategy and identity project. In this blog post I am sharing a short background story [...]
What is at the core of a nation branding? Inspirations from New Zealand, Iceland and Latvia.
A concept of nation branding is relatively new. It says that a country’s reputation can be built and managed just like any other brand. In a nutshell, brands are built on a proposition, attributes and behavioural manners. The role of brands is to create a new meaning in products, experiences and services. The critics of [...]

Notes from the conference. Rebranding Parex bank to Citadele.