Written by ruearchimede.
Posted on August 9, 2010.
Filed under Re-Branding.
Tagged Brand Identity, brands, Citadele, economy, financial crisis 2008, Latvia, marketing, Parex, Re-Branding, Wolff Olins.
Citadele – a new banking brand based in Riga, Latvia – was launched on August 1, 2010 as the result of restructuring Parex bank – the good assets were split from the toxic assets. I was leading this re-branding strategy and identity project. In this blog post I am sharing a short background story [...]
Citadele: Building a new bank and positive change