- Brands – media platforms. A mapping tool.
- Holidays = discovery
- Brand “Latvia” and its role in Europe
- Brands as infrastructure
- Simon Anholt challenges Europe to redefine its brand purpose
- Notes from the conference. Rebranding Parex bank to Citadele.
- A Chinese Tour Guide’s View on European Economy
- Convenient Hong Kong
- Sell me this car while I’m renting it
- An Undeveloped Development Education in the Developed World
- A New Dimension to Marketing Bio-Farming
- Life is your stage. Perform.
- Winter Homework: Digital Country Marketing
- A Brand Value of an Individual Man
Tag Archives: Europe
Written by ruearchimede. Posted on April 25, 2012.
Few months ago I met with Latvian Institute and we talked about the value of brand, future options for the brand “Latvia” and its role in Europe. Here is a brief recap of our conversation.
Written by ruearchimede. Posted on October 20, 2011.
Simon Anholt, Policy & Brand Advisor, was a keynote speaker at the European Public Communications conference in Brussels, 19-20 Oct 2011. His speech was provocative and trended a buzz. Simon Anholt challenged the EU of developing a brand by redefining its lost purpose. Also, pointed that government officials should think and act more like brand [...]
Written by ruearchimede. Posted on May 9, 2011.
Today, on Europe’s Day I was browsing through my recent New Yorker’s I had not time to read over previous weeks. Coincidentally, I stumbled on article “The Grand Tour” by Evan Osnos (edition on Apr 18, 2011). As a foreigner living in China, he joins an organised Chinese tour group on a trip to Europe. [...]
Written by ruearchimede. Posted on January 24, 2011.
I have recently returned from a short trip to Hong Kong. It’s a very special city to me. I have both – respect and thrill toward this Asian metropolis. I lived there and went to school. This was my second trip in many years since the graduation. Land in Hong Kong and you will not [...]
Written by ruearchimede. Posted on October 26, 2010.
Recently I have encountered three wonderful stories from the field of development. They tell us about a power of simple – meaningful innovations that are so essential in reaching Millennium Development Goals (MDGs). First. Melinda Gate’s speech at TEDxChange event in September 2010 is challenging non-profit organisations to learn from a business world how to achieve [...]
Written by ruearchimede. Posted on September 29, 2010.
There are plenty of protests in Europe against austerity measures on September 29, 2010. Question: Do brands have a will and power to change the global economy?
Written by ruearchimede. Posted on August 23, 2010.
After few weeks on a road return to Brussels initially seemed without much of change. But then one installation (pictured above) grabbed my attention. It is breaking well predictable and rigid status quo of a city that is struggling with its identity. One of the headlines is shouting “Are you afraid of change?” Apparently, this [...]
Written by ruearchimede. Posted on May 9, 2010.
On May 8 the key European institutions in Brussels were open to public. I took the opportunity to visit few office sites where various institutions, directorates and divisions were presenting themselves. The idea as such to connect with society is wonderful. However, its execution another year in a row showed that Europe is inefficient, complex [...]
Written by ruearchimede. Posted on May 2, 2010.
Finally. It has happened on Season 4, Issue 33. At last Lexus have decided to feature their story in “Monocle x brand” series – brand’s sponsored content at the premium savvy magazine Monocle targeted for global citizens. Seamless fusion of commercial content that fits naturally within a context of media usually is very rare. You [...]