Tag Archives: economy

A Chinese Tour Guide’s View on European Economy

Written by . Filed under Europe. Tagged , , , , , , . No comments.
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Today, on Europe’s Day I was browsing through my recent New Yorker’s I had not time to read over previous weeks. Coincidentally, I stumbled on article “The Grand Tour” by Evan Osnos (edition on Apr 18, 2011). As a foreigner living in China, he joins an organised Chinese tour group on a trip to Europe. [...]

Citadele: Building a new bank and positive change

Written by . Filed under Re-Branding. Tagged , , , , , , , , , . No comments.
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Citadele – a new banking brand based in Riga, Latvia – was launched on August 1, 2010 as the   result of restructuring Parex bank – the good assets were split from the toxic assets. I was leading this re-branding strategy and identity project. In this blog post I am sharing a short background story [...]