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Recent Posts
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- Notes from the conference. Rebranding Parex bank to Citadele.
- A Chinese Tour Guide’s View on European Economy
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Tag Archives: economy
Citadele: Building a new bank and positive change
Citadele – a new banking brand based in Riga, Latvia – was launched on August 1, 2010 as the result of restructuring Parex bank – the good assets were split from the toxic assets. I was leading this re-branding strategy and identity project. In this blog post I am sharing a short background story [...]
A Chinese Tour Guide’s View on European Economy