Tag Archives: Brussels

Europe: “Are you afraid of change?”

Written by . Posted on August 23, 2010. Filed under Communication, Europe, Re-Branding. Tagged , , , , , , . No comments.
BXLEU
After few weeks on a road return to Brussels initially seemed without much of change. But then one installation (pictured above) grabbed my attention. It is breaking well predictable and rigid status quo of a city that is struggling with its identity. One of the headlines is shouting “Are you afraid of change?” Apparently, this [...]

Europe attempts to polish its faceless brand identity

Written by . Posted on May 9, 2010. Filed under Brand Identity. Tagged , , , , , , . No comments.
CircusEurope
On May 8 the key European institutions in Brussels were open to public. I took the opportunity to visit few office sites where various institutions, directorates and divisions were presenting themselves. The idea as such to connect with society is wonderful. However, its execution another year in a row showed that Europe is inefficient, complex [...]