Tag Archives: branding

Notes from the conference. Rebranding Parex bank to Citadele.

Written by . Posted on May 28, 2011. Filed under Re-Branding. Tagged , , , , , , , , . No comments.
RaimondsBricis
Recently I was speaking at “Back in Focus” conference in Tallinn where I presented a case study of rebranding Parex bank to Citadele. (I wrote briefly on this back in August ‘10) Here is a top line summary of my presentation: Problem: Banks were a symbol of trust and credibility until Sep 15, 2008 when [...]

An Undeveloped Development Education in the Developed World

Written by . Posted on October 26, 2010. Filed under Sustainable Communities. Tagged , , , , , , , . 3 Comments.
PGD_students
Recently I have encountered three wonderful stories from the field of development. They tell us about a power of simple, focused and meaningful innovation that is so essential in reaching Millennium Development Goals (MDGs). First. Melinda Gate’s speech at TEDxChange event in September 2010 is challenging non-profit organisations to learn from a business world how [...]