Tag Archives: brand

Simon Anholt challenges Europe to redefine its brand purpose

Written by . Filed under Europe, Nation Branding. Tagged , , , , . No comments.
Simon Anholt in Chile
Simon Anholt, Policy & Brand Advisor, was a keynote speaker at the European Public Communications conference in Brussels, 19-20 Oct 2011. His speech was provocative and trended a buzz. Simon Anholt challenged the EU of developing a brand by redefining its lost purpose. Also, pointed that government officials should think and act more like brand [...]