Tag Archives: Brand Identity

Brand Identities of the Future

Written by . Posted on August 20, 2010. Filed under Brand Identity, Re-Branding. Tagged , , , . No comments.
aol2
I wrote already about the AOL’s rebrand. In that blog entry I focused on a rebrand more as on business reengineering. Also, I briefly touched that AOL’s new identity was widely discussed and on many occasions seen as very controversial. Identity of any brand is just one element what drives brand equity, as it is [...]

Citadele: Building a new bank and positive change

Written by . Posted on August 9, 2010. Filed under Re-Branding. Tagged , , , , , , , , , . No comments.
CITADELE2
Citadele – a new banking brand based in Riga, Latvia – was launched on August 1, 2010 as the   result of restructuring Parex bank – the good assets were split from the toxic assets. I was leading this re-branding strategy and identity project. In this blog post I am sharing a short background story [...]

Europe attempts to polish its faceless brand identity

Written by . Posted on May 9, 2010. Filed under Brand Identity. Tagged , , , , , , . No comments.
CircusEurope
On May 8 the key European institutions in Brussels were open to public. I took the opportunity to visit few office sites where various institutions, directorates and divisions were presenting themselves. The idea as such to connect with society is wonderful. However, its execution another year in a row showed that Europe is inefficient, complex [...]