Tag Archives: Brand Experience

Holidays = discovery

Written by . Posted on September 5, 2012. Filed under Brand Experience. Tagged , , , . No comments.
summer
  As the holiday period kicked-off in late June, Financial Times Fast Lane columnist Tyler Brule suggested (read the full article here) that it would be more useful for corporations to place their managers “into the small business wilderness and let them run their own enterprise for a month or two” as part of the [...]

Sell me this car while I’m renting it

Written by . Posted on November 10, 2010. Filed under Brand Experience. Tagged , , , , , . No comments.
HybridParking
Today I received a promotional email from a car rental company I used earlier this summer. The email did not earn my long attention. However, it reminded me of a thought that has been popping up my mind every time I rent a car. My question is: “Is there a way to re-design a car [...]

Communication After The Ash Blackout

Written by . Posted on April 23, 2010. Filed under Brand Experience. Tagged , , , , , , . No comments.
Bruce McAdam / CC BY-SA via http://www.boston.com/bigpicture
Northeast blackout on August 14, 2003 affected more than 50 million people both in Ontario, Canada and eight states in U.S. The night was spent not only total darkness but also cut off from hundreds of other basic everyday needs. The power was fully restored by August 16. This was the biggest blackout in U.S. [...]