-
Recent Posts
- Brand “Latvia” and its role in Europe
- Brands as infrastructure
- Simon Anholt challenges Europe to redefine its brand purpose
- Notes from the conference. Rebranding Parex bank to Citadele.
- A Chinese Tour Guide’s View on European Economy
- Finnair’s untimely marketing stunts
- Convenient Hong Kong
- Sell me this car while I’m renting it
- Likeability.
- An Undeveloped Development Education in the Developed World
- A New Dimension to Marketing Bio-Farming
- Life is your stage. Perform.
- Winter Homework: Digital Country Marketing
- A Brand Value of an Individual Man
- Europe: “Are you afraid of change?”
The World’s Most Powerful Event. It’s On.
World Cup is a fascinating and powerful event. First, probably this is the world’s only event where all human emotions are in one place. There is everything: love, hate, anger, peace, supremacy, democracy, sharing, jealousy, global friendship, nationalism, dedication, weakness, triumph, defeat, hope, disappointment, passion, fear, frustration, support and much more. These emotions are extremely [...]
Brands On A Freeride / Toyota Sienna
This week’s title goes to Toyota Sienna. This is very refreshing and amazing stunt from a brand that usually is very predictable and well behaved. Enjoy!
Europe attempts to polish its faceless brand identity
On May 8 the key European institutions in Brussels were open to public. I took the opportunity to visit few office sites where various institutions, directorates and divisions were presenting themselves. The idea as such to connect with society is wonderful. However, its execution another year in a row showed that Europe is inefficient, complex [...]
Who is Lexus?
Finally. It has happened on Season 4, Issue 33. At last Lexus have decided to feature their story in “Monocle x brand” series – brand’s sponsored content at the premium savvy magazine Monocle targeted for global citizens. Seamless fusion of commercial content that fits naturally within a context of media usually is very rare. You [...]
Impossible Dream
Imagine you are engineering company working in various categories. You have a history of failures but it does not stop you to exceed. This has led you to a positioning of innovator; the one that pushes limits and creates impossible possible. Your task now is to create a corporate ad and to communicate all (or [...]
Salesman of the Month
April 2010 has turned out to be very remarkable and has left visible footprints in a history of global development. Firstly, the launch of iPad – a mobile device that is transforming a future of computing (and beyond) starting from day one. Secondly, the Eyjafjallajokul volcano has explicitly pointed that we not only need a [...]
Communication After The Ash Blackout
Northeast blackout on August 14, 2003 affected more than 50 million people both in Ontario, Canada and eight states in U.S. The night was spent not only total darkness but also cut off from hundreds of other basic everyday needs. The power was fully restored by August 16. This was the biggest blackout in U.S. [...]
Brands On A Freeride / Nike Music Shoe
My pick for this Friday’s “Brands On A Freeride”: Nike music shoe from W+K Tokyo
Nike vs Runaway brands
Nike latest commercial featuring Tiger Woods is epic. This case with Tiger Woods at large reflects human side of brands who strive to create themselves a world of comfort that is made up of values they believe in, people they hang out, things they do, consume, etc. Being in comfort also means avoiding conflicts or [...]
Epic Victories. Updated “The world’s most powerful event”