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Recent Posts
- Brands as infrastructure
- Simon Anholt challenges Europe to redefine its brand purpose
- Notes from the conference. Rebranding Parex bank to Citadele.
- A Chinese Tour Guide’s View on European Economy
- Finnair’s untimely marketing stunts
- Convenient Hong Kong
- Sell me this car while I’m renting it
- Likeability.
- An Undeveloped Development Education in the Developed World
- A New Dimension to Marketing Bio-Farming
- Life is your stage. Perform.
- Winter Homework: Digital Country Marketing
- A Brand Value of an Individual Man
- Tweets + Young in Politics
- Europe: “Are you afraid of change?”
Winter Homework: Digital Country Marketing
I visited Croatia this summer. Already before landing there I knew I would write this blog. There were couple of thoughts on country marketing that burst in my mind while I was planning the trip. Croatia is a very beautiful country. With no hesitation am enthusiastic to suggest planning one of your next holidays there. [...]
A Brand Value of an Individual Man
These two charts bellow have something in common. A brand value has a direct impact on a stock price. On August 6, 2010 Mark Hurd resigned his CEO position at Hewlett Packard. On September 6/7, 2010 news are out that Oracle appoints Mark Hurd as their new co-president. HP stock moves: Oracle stock moves:
Europe: “Are you afraid of change?”
After few weeks on a road return to Brussels initially seemed without much of change. But then one installation (pictured above) grabbed my attention. It is breaking well predictable and rigid status quo of a city that is struggling with its identity. One of the headlines is shouting “Are you afraid of change?” Apparently, this [...]
Brand Identities of the Future
I wrote already about the AOL’s rebrand. In that blog entry I focused on a rebrand more as on business reengineering. Also, I briefly touched that AOL’s new identity was widely discussed and on many occasions seen as very controversial. Identity of any brand is just one element what drives brand equity, as it is [...]
Brands on A Freeride / The Last Exorcism
This viral initiative from Lions Gates promoting movie “The Last Exorcism” is a great example how to use Chatroulette. It’s on target. It’s contextual. It’s product loyal. Couple of posts earlier I uploaded Harley Davidson’s poor attempt to engage with Chatroulette’s audience. In contrast to that, The Last Exorcism works well.
Citadele: Building a new bank and positive change
Citadele – a new banking brand based in Riga, Latvia – was launched on August 1, 2010 as the result of restructuring Parex bank – the good assets were split from the toxic assets. I was leading this re-branding strategy and identity project. In this blog post I am sharing a short background story [...]
Decided. Bloomberg is your new name.
I buy Business Week now and then. Last week when I thought of reading through the weekly business updates, thoughts and opinions, I had problems spotting it on the newsstand shelf. Only then I realized its visual identity has been changed and the new name is Bloomberg Business Week. The new idenity was launched on [...]
Can Adidas and Nike bring a new added value for building sustainale communities?
As the World Cup rolled out last week, two major sports brands Adidas and Nike were showing off their muscles and bragging who is a global sales leader globally in football. While Adidas have the most of its shirts in the tournament (12 out of 32 teams) and the official ball, Nike predicts that its [...]
Life is your stage. Perform.