Category Archives: Sustainable Communities

Brands as infrastructure

Written by . Posted on November 13, 2011. Filed under Brand Value, Sustainable Communities. Tagged , , , , , . No comments.
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  Havas Media have published their annual The Meaningful Brand Index (MBi) where one of their top featured findings says that most of the respondents would not care if 70% of the brands ceased overnight. I find it alarming. On a first glimpse and in the short run the response can be understandable. People may [...]

An Undeveloped Development Education in the Developed World

Written by . Posted on October 26, 2010. Filed under Sustainable Communities. Tagged , , , , , , , . 3 Comments.
PGD_students
Recently I have encountered three wonderful stories from the field of development. They tell us about a power of simple, focused and meaningful innovation that is so essential in reaching Millennium Development Goals (MDGs). First. Melinda Gate’s speech at TEDxChange event in September 2010 is challenging non-profit organisations to learn from a business world how [...]

A New Dimension to Marketing Bio-Farming

Written by . Posted on October 12, 2010. Filed under Advertising, Sustainable Communities. Tagged , , , , , , . No comments.
Seattle Farmers Market
To start with I am mainly a bio food buyer. Since I remember myself we always had an honest food at home. Tomatoes that smell like tomatoes. Cucumbers that is fresh and juicy. We also had a garden so I know how to take a good care of these plants. And so on. Of course, [...]

Life is your stage. Perform.

Written by . Posted on September 29, 2010. Filed under Sustainable Communities. Tagged , , , , , . No comments.
LifeIsYourStage1
There are plenty of protests in Europe against austerity measures on September 29, 2010. Question: Do brands have a will and power to change the global economy?

Can Adidas and Nike bring a new added value for building sustainale communities?

Written by . Posted on June 16, 2010. Filed under Sustainable Communities. Tagged , , , , , . No comments.
adidasplusnike
As the World Cup rolled out last week, two major sports brands Adidas and Nike were showing off their muscles and bragging who is a global sales leader globally in football. While Adidas have the most of its shirts in the tournament (12 out of 32 teams) and the official ball, Nike predicts that its [...]