- Brands – media platforms. A mapping tool.
- Holidays = discovery
- Brand “Latvia” and its role in Europe
- Brands as infrastructure
- Simon Anholt challenges Europe to redefine its brand purpose
- Notes from the conference. Rebranding Parex bank to Citadele.
- A Chinese Tour Guide’s View on European Economy
- Convenient Hong Kong
- Sell me this car while I’m renting it
- An Undeveloped Development Education in the Developed World
- A New Dimension to Marketing Bio-Farming
- Life is your stage. Perform.
- Winter Homework: Digital Country Marketing
- A Brand Value of an Individual Man
Category Archives: Re-Branding
Written by ruearchimede. Posted on May 28, 2011.
Recently I was speaking at “Back in Focus” conference in Tallinn where I presented a case study of rebranding Parex bank to Citadele. (I wrote briefly on this back in August ‘10) Here is a top line summary of my presentation: Problem: Banks were a symbol of trust and credibility until Sep 15, 2008 when [...]
Written by ruearchimede. Posted on August 23, 2010.
After few weeks on a road return to Brussels initially seemed without much of change. But then one installation (pictured above) grabbed my attention. It is breaking well predictable and rigid status quo of a city that is struggling with its identity. One of the headlines is shouting “Are you afraid of change?” Apparently, this [...]
Written by ruearchimede. Posted on August 20, 2010.
I wrote already about the AOL’s rebrand. In that blog entry I focused on a rebrand more as on business reengineering. Also, I briefly touched that AOL’s new identity was widely discussed and on many occasions seen as very controversial. Identity of any brand is just one element what drives brand equity, as it is [...]
Written by ruearchimede. Posted on August 9, 2010.
Citadele – a new banking brand based in Riga, Latvia – was launched on August 1, 2010 as the result of restructuring Parex bank – the good assets were split from the toxic assets. I was leading this re-branding strategy and identity project. In this blog post I am sharing a short background story [...]
Written by ruearchimede. Posted on June 17, 2010.
I buy Business Week now and then. Last week when I thought of reading through the weekly business updates, thoughts and opinions, I had problems spotting it on the newsstand shelf. Only then I realized its visual identity has been changed and the new name is Bloomberg Business Week. The new idenity was launched on [...]
Written by ruearchimede. Posted on April 14, 2010.
Re-branding at its best performance is a complex and filigree business re-engineering process. The essence is to enhance a business with a new meaning and opportunities by changing a business model and re-engaging customers with a new added value. In short, it is a cultural change – both internally and externally. It is a journey [...]