Category Archives: Europe

Simon Anholt challenges Europe to redefine its brand purpose

Written by . Posted on October 20, 2011. Filed under Europe, Nation Branding. Tagged , , , , . No comments.
Simon Anholt in Chile
Simon Anholt, Policy & Brand Advisor, was a keynote speaker at the European Public Communications conference in Brussels, 19-20 Oct 2011. His speech was provocative and trended a buzz. Simon Anholt challenged the EU of developing a brand by redefining its lost purpose. Also, pointed that government officials should think and act more like brand [...]

A Chinese Tour Guide’s View on European Economy

Written by . Posted on May 9, 2011. Filed under Europe. Tagged , , , , , , . No comments.
110418_2011_p154
Today, on Europe’s Day I was browsing through my recent New Yorker’s I had not time to read over previous weeks. Coincidentally, I stumbled on article “The Grand Tour” by Evan Osnos (edition on Apr 18, 2011). As a foreigner living in China, he joins an organised Chinese tour group on a trip to Europe. [...]

Europe: “Are you afraid of change?”

Written by . Posted on August 23, 2010. Filed under Communication, Europe, Re-Branding. Tagged , , , , , , . No comments.
BXLEU
After few weeks on a road return to Brussels initially seemed without much of change. But then one installation (pictured above) grabbed my attention. It is breaking well predictable and rigid status quo of a city that is struggling with its identity. One of the headlines is shouting “Are you afraid of change?” Apparently, this [...]