Category Archives: Communication

Likeability.

Written by . Posted on November 9, 2010. Filed under Communication. Tagged , , , , , , . 1 Comment.
SocialNetwork
The closing scene of The Social Network movie captures an importance of a brand’s perception and how communication impacts it. Mark Zuckerberg in the interview to The New Yorker have said that he is not planning to see the movie and responded, “I know the real story.” So, let’s assume the movie is a fiction. [...]

Tweets + Young in Politics

Written by . Posted on August 24, 2010. Filed under Communication. Tagged , , . No comments.
arrow2

Europe: “Are you afraid of change?”

Written by . Posted on August 23, 2010. Filed under Communication, Europe, Re-Branding. Tagged , , , , , , . No comments.
BXLEU
After few weeks on a road return to Brussels initially seemed without much of change. But then one installation (pictured above) grabbed my attention. It is breaking well predictable and rigid status quo of a city that is struggling with its identity. One of the headlines is shouting “Are you afraid of change?” Apparently, this [...]

Delayed Mail

Written by . Posted on April 27, 2010. Filed under Communication. Tagged , , , , , , . No comments.
jobsvsbezos
Amazon.com is a good place to shop and I do it now and then. Another day I received a direct email suggesting I shall purchase Kindle – an electronic book reader powered by Amazon. Then I thought, why is it so that they are offering me this device for the first time and why they [...]

Salesman of the Month

Written by . Posted on April 26, 2010. Filed under Communication. Tagged , , , , , , , . No comments.
0416-norwegian-pm_full_600
April 2010 has turned out to be very remarkable and has left visible footprints in a history of global development. Firstly, the launch of iPad – a mobile device that is transforming a future of computing (and beyond) starting from day one. Secondly, the Eyjafjallajokul volcano has explicitly pointed that we not only need a [...]

Trashing A Brand Equity

Written by . Posted on April 25, 2010. Filed under Advertising, Communication. Tagged , , , , , . No comments.
chatroulette_nyt
Some have predicted that Chatroulette – a random online chat room that provoked a discussion earlier this year as the new online phenomena – will revolutionize a social networking scene and may even overtake in popularity Facebook. This visionary view is still very raw for today’s reality as Chatroulette currently does not have any content [...]