Category Archives: Brand Value

Brands as infrastructure

Written by . Posted on November 13, 2011. Filed under Brand Value, Sustainable Communities. Tagged , , , , , . No comments.
DSC_0051
  Havas Media have published their annual The Meaningful Brand Index (MBi) where one of their top featured findings says that most of the respondents would not care if 70% of the brands ceased overnight. I find it alarming. On a first glimpse and in the short run the response can be understandable. People may [...]

A Brand Value of an Individual Man

Written by . Posted on September 8, 2010. Filed under Brand Value. Tagged , , , , , , . No comments.
mark-hurd
These two charts bellow have something in common. A brand value has a direct impact on a stock price. On August 6, 2010 Mark Hurd resigned his CEO position at Hewlett Packard. On September 6/7, 2010 news are out that Oracle appoints Mark Hurd as their new co-president. HP stock moves: Oracle stock moves: