Category Archives: Advertising

A New Dimension to Marketing Bio-Farming

Written by ruearchimede. Posted on October 12, 2010. Filed under Advertising, Sustainable Communities. Tagged brands, Jamie Oliver, Let's Move, marketing, Michele Obama, organic products, Yeo Valley Farm. No comments.

To start with I am mainly a bio food buyer. Since I remember myself we always had an honest food at home. Tomatoes that smell like tomatoes. Cucumbers that is fresh and juicy. We also had a garden so I know how to take a good care of these plants. And so on. Of course, [...]

Epic Victories. Updated “The world’s most powerful event”

Written by ruearchimede. Posted on May 20, 2010. Filed under Advertising. Tagged Advertising, brands, marketing, Nike, World Cup, Write the future. No comments.

This is an update to yesterdays post. Nike & “Write the future” campaign shows how to play at the A-level league. It’s epic. It’s on insights. It’s powerful. The World Cup really is the most powerful event on earth.

The World’s Most Powerful Event. It’s On.

Written by ruearchimede. Posted on May 19, 2010. Filed under Advertising, Brand Experience. Tagged Adidas, Advertising, brands, Carlsberg, human emotions, Jillzs, marketing, Nike, World Cup. No comments.

World Cup is a fascinating and powerful event. First, probably this is the world’s only event where all human emotions are in one place. There is everything: love, hate, anger, peace, supremacy, democracy, sharing, jealousy, global friendship, nationalism, dedication, weakness, triumph, defeat, hope, disappointment, passion, fear, frustration, support and much more. These emotions are extremely [...]

Brands On A Freeride / Toyota Sienna

Written by ruearchimede. Posted on May 14, 2010. Filed under Advertising, Brand Experience. Tagged Advertising, brands, Brands On A Freeride, marketing, Sienna, Toyota. No comments.

This week’s title goes to Toyota Sienna. This is very refreshing and amazing stunt from a brand that usually is very predictable and well behaved. Enjoy!

Who is Lexus?

Written by ruearchimede. Posted on May 2, 2010. Filed under Advertising, Brand Experience. Tagged brands, Europe, Lexus, marketing, Monocle, Sponsored Content. No comments.

Finally. It has happened on Season 4, Issue 33. At last Lexus have decided to feature their story in “Monocle x brand” series – brand’s sponsored content at the premium savvy magazine Monocle targeted for global citizens. Seamless fusion of commercial content that fits naturally within a context of media usually is very rare. You [...]

Impossible Dream

Written by ruearchimede. Posted on April 28, 2010. Filed under Advertising. Tagged brands, Honda, Impossible Dream, marketing, The Power of Dreams. No comments.

Imagine you are engineering company working in various categories. You have a history of failures but it does not stop you to exceed. This has led you to a positioning of innovator; the one that pushes limits and creates impossible possible. Your task now is to create a corporate ad and to communicate all (or [...]

Brands On A Freeride / Nike Music Shoe

Written by ruearchimede. Posted on April 16, 2010. Filed under Advertising, Brand Experience. Tagged brands, Brands On A Freeride, marketing, Music shoe, Nike, Tokyo, W+K. No comments.

My pick for this Friday’s “Brands On A Freeride”: Nike music shoe from W+K Tokyo

Nike vs Runaway brands

Written by ruearchimede. Posted on April 14, 2010. Filed under Advertising. Tagged ad, brands, human side, marketing, Nike, Tiger Woods. No comments.

Nike latest commercial featuring Tiger Woods is epic. This case with Tiger Woods at large reflects human side of brands who strive to create themselves a world of comfort that is made up of values they believe in, people they hang out, things they do, consume, etc. Being in comfort also means avoiding conflicts or [...]