- Brands – media platforms. A mapping tool.
- Holidays = discovery
- Brand “Latvia” and its role in Europe
- Brands as infrastructure
- Simon Anholt challenges Europe to redefine its brand purpose
- Notes from the conference. Rebranding Parex bank to Citadele.
- A Chinese Tour Guide’s View on European Economy
- Convenient Hong Kong
- Sell me this car while I’m renting it
- An Undeveloped Development Education in the Developed World
- A New Dimension to Marketing Bio-Farming
- Life is your stage. Perform.
- Winter Homework: Digital Country Marketing
- A Brand Value of an Individual Man
Category Archives: Advertising
Written by ruearchimede. Posted on October 12, 2010.
To start with I am mainly a bio food buyer. Since I remember myself we always had an honest food at home. Tomatoes that smell like tomatoes. Cucumbers that is fresh and juicy. We also had a garden so I know how to take a good care of these plants. And so on. Of course, [...]
Written by ruearchimede. Posted on May 20, 2010.
This is an update to yesterdays post. Nike & “Write the future” campaign shows how to play at the A-level league. It’s epic. It’s on insights. It’s powerful. The World Cup really is the most powerful event on earth.
Written by ruearchimede. Posted on May 19, 2010.
World Cup is a fascinating and powerful event. First, probably this is the world’s only event where all human emotions are in one place. There is everything: love, hate, anger, peace, supremacy, democracy, sharing, jealousy, global friendship, nationalism, dedication, weakness, triumph, defeat, hope, disappointment, passion, fear, frustration, support and much more. These emotions are extremely [...]
Written by ruearchimede. Posted on May 14, 2010.
This week’s title goes to Toyota Sienna. This is very refreshing and amazing stunt from a brand that usually is very predictable and well behaved. Enjoy!
Written by ruearchimede. Posted on May 2, 2010.
Finally. It has happened on Season 4, Issue 33. At last Lexus have decided to feature their story in “Monocle x brand” series – brand’s sponsored content at the premium savvy magazine Monocle targeted for global citizens. Seamless fusion of commercial content that fits naturally within a context of media usually is very rare. You [...]
Written by ruearchimede. Posted on April 28, 2010.
Imagine you are engineering company working in various categories. You have a history of failures but it does not stop you to exceed. This has led you to a positioning of innovator; the one that pushes limits and creates impossible possible. Your task now is to create a corporate ad and to communicate all (or [...]
Written by ruearchimede. Posted on April 16, 2010.
My pick for this Friday’s “Brands On A Freeride”: Nike music shoe from W+K Tokyo
Written by ruearchimede. Posted on April 14, 2010.
Nike latest commercial featuring Tiger Woods is epic. This case with Tiger Woods at large reflects human side of brands who strive to create themselves a world of comfort that is made up of values they believe in, people they hang out, things they do, consume, etc. Being in comfort also means avoiding conflicts or [...]