As the World Cup rolled out last week, two major sports brands Adidas and Nike were showing off their muscles and bragging who is a global sales leader in football. While Adidas have the most of its shirts in the tournament (12 out of 32 teams) and the official ball, Nike predicts that its new Mercurial Superfly II boots will out beat Adidas’ F50i. Adidas, being the official World Cup sponsor, are attacked by Nike’s inspirational viral “Write the future” video that has dominated so far in social conversations.
This is all great. Sports brands must have this competitive fighting spirit and spark unbeatable dedication for an epic win each time going out on the pitch. Even more, sports brands have a power to inspire people and encourage for new achievements.
So, what if Adidas and Nike joined their forces just for one project? What if they set a big goal to achieve? What if, they helped Jamie Oliver’s effort to fight kids’ obesity. Making a planet a healthier, more active and more achieving – helping to build sustainable communities. There are plenty of opportunities for grand initiatives that two super-brands could accomplish with more impact when working together. The result of their best teams working as one could bring an eminent tipping point. When it comes to business, the initiative shall expand territories of their categories for new profits and then the game is on again among the brands.
Adidas + Nike. One project. One big goal. Joint effort. Is it achievable?