Imagine you are engineering company working in various categories. You have a history of failures but it does not stop you to exceed. This has led you to a positioning of innovator; the one that pushes limits and creates impossible possible. Your task now is to create a corporate ad and to communicate all (or most of it) your range of products. It is a pretty grand brief, isn’t it?
Well, Honda have done impossible possible and released their latest ad “Impossible Dream” as part of “The Power of Dreams” series. They have literary shown most of their product range in a motion. This robust simplicity, straight talking and well-executed idea move human senses. Music, character, art direction, movements, site set up and so on can make complex enjoyable and this is what brands shall do more often whenever appropriate.
Another stunning thing is that this commercial originally was produced 3 years ago. Today, the ad has been updated by including other products: Honda jet, the CR-Z Hybrid Coupe, the hydrogen-powered FCX Clarity, the Honda robot Asimo and Honda solar panels.